Gym and Fitness Branding with Drawstring Bags: Design and Order Tips

A drawstring bag is a small, cheap carry that does a lot of branding work in a fitness setting. It sits on a gym floor, goes to a training camp or carries a membership kit, so the logo is seen more than almost anything else a gym owns. This guide covers the design and order decisions for a gym drawstring bag, from the size and the print to the order quantity.

Start with how the bag is used

The design should follow the use, not the other way round. A bag for a gym floor needs a strong drawstring and a washable material, while a bag for a membership welcome kit needs a print area and a lower price. The bag has to carry the brand in the setting where it will actually be seen, so decide the use before the size and the print.

Size and the carry weight

A drawstring bag for a gym usually carries towels, shoes and a water bottle, so the size has to fit those without being too large to carry. A standard tote or shopping size is a useful reference, which is the subject of our standard tote and shopping bag sizes guide. A gym bag that is too small gets left behind, and one that is too big looks empty.

Print placement and the color count

The print is the brand, so it has to sit where it is seen and stay legible at a small size. A single bold logo works better than a small detailed one on a bag that moves. The color count drives the cost and the reproduction quality, and the limits are covered in our how many colors to print guide and our screen versus digital printing comparison.

On a moving bag, less detail reads better.

The drawstring and the closure

The closure is the part that fails first on a gym bag. A cord that slips or a grommet that pulls out makes the bag unusable, so the drawstring and the cords have to be rated for the load. The closure is also where the brand can be reinforced with a color-coded cord, and the material side is the subject of our drawstring bags range.

Order quantity and the program

A gym order is often a repeating program rather than a one-off. The press, the staff kit and the class promotional bag are separate runs, and planning them together lowers the setup per unit. A fitness-brand program like a gym floor still has to meet a standard for a textile product, which is why a market and trade resource is a useful reference for a first import. The branding program is part of our retail and branding solutions, and equipment-type customers are covered in our fitness equipment case.

Video: how bags are produced

FAQ

How do you brand a gym drawstring bag?

Use the bag where it will actually be seen, and put one bold logo in the print area. A gym bag carries towels and shoes, so a strong drawstring and a washable material matter, and a simple logo reads better than a small detailed one on a moving bag.

What size should a gym drawstring bag be?

It needs to hold a towel, shoes and a water bottle without being too large to carry. A bag that is too small gets left behind, and one that is too big looks empty, so the size follows the carry weight it is used for.