Co-Branded Bag Programs: Supplier and Retailer Joint Packaging Campaigns
Co-branded bags put two logos where one used to sit: a supplier’s craftsmanship mark beside a retailer’s brand, on a product customers keep. Done well, joint packaging campaigns share costs, double the audience and give both partners a story. Done...
Checkout Bag Strategy for Retailers: Paid, Free and Quota Models
Checkout bag policy used to be a two-line decision – paper or plastic – and it is now a strategy question with fee models, quota models, customer psychology and a compliance calendar attached. Retailers choosing a checkout bag strategy are choosing how...
Gym and Fitness Branding with Drawstring Bags: Design and Order Tips
Gym and Fitness Branding with Drawstring Bags: Design and Order Tips A drawstring bag is a small, cheap carry that does a lot of branding work in a fitness setting. It sits on a gym floor, goes to a training camp or carries a membership kit, so the logo is seen more...
Soft-Touch, Matte, and Glossy Finishes for Tote Bags: Premium Feel Options
Soft-Touch, Matte, and Glossy Finishes for Tote Bags: Premium Feel Options A tote bag is more than a carrier; it is a brand impression you hand to a customer. Two bags can be the same size and the same base material, but one feels cheap and the other feels premium —...